Mark Canada is a member of the Technology Strategy practice at Dialexa and an Affiliate with The Feld Group Institute. Mark is a versatile leader adept at bridging the gap between technology and business. He has over 25 years of experience in developing strategy and implementing solutions predominately focused on enterprise data in large organizations.
Much of his career has been spent in a consulting capacity focused on analytics, insights, governance and organizational strategy.
Prior to joining Dialexa, Mark ran a Service department for a SaaS based identity resolution provider, FullContact, and developed deep expertise in leveraging insights from big data, specifically social data, for Marketing use cases. FullContact had acquired nGame in 2015 for which Mark was a Principal. nGame delivered data-driven marketing, CRM, customer loyalty, and customer service strategies and insights to some of the world’s leading brands. The innovative data-gathering and analytics platform was able to connect CRM and social identities to enrich the 360-degree view of the customer with social affinities—down to the individual customer level.
In the 18 years of consulting leading up to joining nGame & FullContact, Mark has worked in a broad range of industries and functional areas. He’s managed practices, accounts and client implementations. Particular areas of depth include industry experience in Travel & Hospitality, Retail and functional experience in Marketing & Finance. The majority of Mark’s consulting background was gained at a firm called Navigator Systems, a business intelligence and enterprise collaboration consulting company serving many Fortune 500 clients. Hitachi Consulting acquired Navigator in 2006 where Mark continued performing similar services for Hitachi’s client base.
Over his career, Mark has worked with brands like Southwest Airlines, Kimberly Clark, Sabre, JetBlue, Brinker, Reckitt Benckiser, JCPenney, Intermountain Healthcare, and Kaiser Permanente. Mark started his career in technology in 1993 as an IT employee at Burlington Northern Railroad.