Sarah Reid

Principal, Research and Design

Sarah Reid is a Principal within the Research and Design practice at Dialexa whose fascination with the how design and psychology interact has led her on a relentless pursuit to shape user experiences that enable elegant solutions to complex problems. Her specialties in web and UX design include layout, interaction and aesthetic design for websites and software products.

Prior to joining Dialexa, she leveraged her love of design thinking to design administration tools for AT&T Business to Business Services and game art for GameStop's PC download business. Most notably, Sarah worked for a healthcare industry software provider where she used her UX problem solving and process improvement skills to streamline online interactions that contained a massive amount of user information, options, decisions, complex rules and restrictions. The only precedent to an application in this industry was paying someone to sort through spreadsheets and faxing the paperwork.

Sarah received several student ADDY awards and Graphic Design Student of the Year while studying at Abilene Christian University, where she graduated magna cum laude with a Bachelor of Fine Arts. Sarah enjoys fine art, video games and group watching reality TV and awards shows like The Oscars.


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