Provide A New Marketplace For Consumers To Discover Travel Offerings.
Saving hours of time typically spent by car dealers and consumers in a dealership purchasing a car traditionally; Fastlane is looking to revolutionize the car buying experience by allowing consumers to buy a car online. With this goal in mind, Fastlane's founder and CEO partnered with Dialexa to bring this idea to fruition.
Fastlane came to Dialexa with a primal idea for a service that is relatively a new concept to implement within the automotive industry. You can buy almost anything else online, but the automotive industry has been one of the slowest to adapt to new technology, with the car buying process being much the same as it was 20 years ago.
There were challenges to overcome with building a product that would be adopted by users that are comfortable with their tools, and well ingrained in their own processes. Dealerships all have their own magic way of making things happen, meaning Dialexa had to create something configurable and flexible enough to meet their needs, while also building it to integrate with many different data points.