Creating A Groundbreaking Way To Track Social Sports Engagement Data.
The global sports market industry is worth $145 billion so when Stout Social, a full-service social media firm hyper-focused on providing social media marketing solutions to brands, athletes and agents in all branches of sports and fitness, decided to create an innovative platform, they approached Dialexa. Stout Social enlisted Dialexa to help with several challenges including branding and usability of the platform. The platform needed algorithm development robust enough for real-time tracking of over 20,000 professional athletes, teams and leagues, including the NBA, NFL, MLB, NASCAR, PGA, LPGA, Web.com Tour, Champions Tour, MLS, Winter and Summer Olympics, ATP, WTA, and retired professional athletes. The data from MVPIndex would enable brands to measure athlete engagement and the impact an endorsement has on an athlete’s brand in real-time. Stout Social wanted to change how sports marketing and athlete endorsements were done.