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Quidsi is a multi-brand retailer, now owned by Amazon, with popular brands Soap.com, Diapers.com, Beautybar.com, Wag.com, and Yoyo.com. Prior to its acquisition from Amazon, Quidsi, one of Inc’s 500 fastest growing companies at the time, faced several challenges. It’s first challenge was creating a seamless shopping experience across both mobile and web for the user, as nearly 40% of all traffic was coming from mobile phones. The second challenge was user experience focused as each brand was different and required unique functionality. The end goal for Quidsi was to delight customers with a better shopping experience while also increasing both traffic and revenue on their mobile applications.