Provide A New Marketplace For Consumers To Discover Travel Offerings.
Travel Service Exchange (TSX) is a new distribution model concept from Sabre, a travel technology company. The intent of this product is to provide a new marketplace for consumers to discover travel offerings, and a new distribution channel for travel suppliers.
Sabre partnered with Dialexa to design, test, and build workflows for offerings ranging from ground transportation and baggage insurance, to events. These flows were then integrated and deployed within Sabre’s TripCase mobile application for testing.
One of Sabre’s goals was to unify the look of different suppliers within the marketplace. This common styling needed to be achieved while supporting supplier-specific functionality within a given purchase path. This presented an interesting UX challenge for Dialexa’s design team, as the individual provider flows differed dramatically.
Each supplier also required its own integration. Dealing with 3rd party integrations is challenging and TSX requires multiple integrations to pull data necessary to complete purchases and then push information back to the host application.