Who We Are

 

Dialexa was founded in 2010 by Mark Haidar and Scott Harper who believed in building a better world through technology innovation. While there were a lot of digital agencies, and software and mobile development shops, there were very few companies offering world class technology product development that includes strategy, ideation, design, architecture and development.

Today, the current market reality allows new ideas the unprecedented opportunity to digitally disrupt industries and forces incumbent leaders to change. Our mission is to partner with our clients in the pursuit of big opportunities to create tomorrow’s brilliant ideas and bring products to life. We turn concepts into products and products into companies.

 
 

What Sets Us Apart

 

INNOVATING WITH OUR CLIENTS

We love partnering with our customers. The Dialexa Process allows for an early shared understanding of your business need, constant two-way feedback, and an iterative design, development, and testing cycle which delivers better products with reduced risks.

END-TO-END PRODUCT DEVELOPMENT

It all starts with the business need and the user at the core of our focus. We take your requirements and explore, germinate, and grow them to build everything that the business need requires to become a reality. 

an agile, INTERDISCIPLINARY TEAM

When everyone is using the same technology solutions, we give you different. We deliver speed to market. We give you better. Your team will bring practical experience and an ability to quickly pivot and re-direct as required when working on projects with unknown circumstances.

We Are v-shaped people™

To deliver quality products and create a culture for growth, we develop our teams to be V-shaped. T-shaped people have a broad range of skills and deep knowledge in a specific area. V-shaped people, Dialexans, have a broad range of skills and deep knowledge in multiple areas related to custom product development and transformation. That means designers who get engineering, and engineers who get design.

MULTI-PLATFORM TECHNOLOGY UNDERSTANDING

We stay one step ahead of the cutting edge while balancing what’s realistic and right for the business. We know which tools and platforms are going to enable the next breakthroughs for your business. And we know how to choose the right ones for your product - whether we are creating a new product offering or integrating existing legacy systems to create a better user experience that drives a real business impact.

WE SOLVE YOUR HARDEST PROBLEMS

Challenges accepted. Bring us the problems that others can’t solve. From algorithmic routing, to big data mining via AI, to rendering 3-D models from 2-D CAT scans: we’ve done it all. We’ve never met a problem too big, too complex, or too scary to handle.

Collaborative quality: a cultural shift

At Dialexa we adopt a Collaborative Quality approach to our engagements. This is the dispersion of traditional QA activities across the entire team to create team accountability for Quality. Testing is continuous, occurring at all phases of the engagement and involving all team members, regardless of title. Quality is not a step in a process, but a desired outcome.

 

What We Do

TECHNOLOGY STRATEGY

PLATFORM ENGINEERING

CUSTOM SOFTWARE engineering

USER EXPERIENCE DESIGN

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HARDWARE ENGINEERING

 

How We Do It

At Dialexa we partner with our clients through a co-creative design thinking process. Our processes starts with empathizing with our users, understanding business value and facilitating a shared vision for the future.

The Dialexa Method

Dialexa delivers differentiation through custom technology and our proprietary Method to give you a competitive advantage. Our Dialexa Method takes a pragmatic approach to delivering the right solution for your business needs. Our proven Method is defined by our track record of designing and building successfully commercialized solutions.

 
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We recognize that no problem or client is ever identical. Developing and utilizing the right tools throughout the process is key to a successful engagement with our clients. We are experts at discerning which tools to utilize to obtain the desired result.

The Dialexa Toolkit

We select the right tools and techniques to design and engineer successful products and platforms to transform your organization.

 
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Meet Some of the Team

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Marilou Canon

senior associate, quality engineering

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James Utley

Principal, research and design

Steven Ray

Partner, Research and Design

Samer Fallouh

Partner, Engineering

Greg Corley

Partner, Engineering

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Grace Jansen

associate, engineering

Russell Villemez

Senior partner, technology strategy

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Anne-Marie Levinson

manager, research and design

Sarah Reid

principal, design research

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Ben Moore

Manager, Engineering

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Ted Howard

Principal, Engineering

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Mark Canada

Technology Strategist