The CEO's guide to generative AI

Digital Product Engineering
CEOs are used to being in the hot seat. The toughest problems land on their desks—and how those problems are solved often defines an organization’s future.

How CEOs choose to adopt Generative AI may be a defining moment. Choosing to invest wisely in this emerging technology could deliver a strategic advantage that pays off massively. However, incorrect investments may lead to data privacy issues, legal risks, and ethical dilemmas.


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CEOs must adapt quickly to the Generative AI opportunities to stay ahead of their competitors, but also need to tread carefully. 64% say they face significant pressure from investors, creditors, and lenders to accelerate adoption of generative AI.

You will learn:
  • Balancing risk and reward. By understanding the trade-offs that come with adopting generative AI, CEOs can balance the value of generative AI.
  • Conceptualize and evaluate new products. Utilizing generative AI for digital product idea generation could provide massive success.
  • Hyper-personalization at scale. Only a quarter of organizations are using generative AI to create hyper-personalized digital product experiences today, but it is expected to more than double by the end of 2024.
86% of executives say generative AI is now a critical part of digital product design and development.
9 in 10 executives already using generative AI for product idea generation say it differentiates their company from the competition.
70% of executives expect generative AI to improve the personalization of their digital product portfolio.