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Digital Product Alchemy

5 lessons in driving revenue through customer obsession
A powerful partnership—How digital products that increase customer loyalty can amplify ROI

Increasingly, organizations are focused on digital products, services, and experiences that provide a competitive edge and drive topline growth. Researchers expect that, by 2026, 40% of total revenue for the largest 2,000 organizations globally will be generated by these income streams.

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The IBM Institute for Business Value (IBM IBV) dug deep to identify the key factors for achieving competitive differentiation with digital products and uncovered the essential habits or efforts needed for success. The financial results are dramatic.

YOU WILL LEARN FIVE KEY LESSONS:

  • Prioritize customer loyalty–it’s the biggest differentiating factor driving return on investment
  • Empower the product with a portfolio perspective
  • Embed a product-centric culture
  • Don’t just ideate, create something
  • Embrace generative AI and create dynamic digital products
New digital products deliver an average ROI of 46%; for product enhancements, it’s 75%.
Since 2022, the competitive differentiation factor that most impacts ROI has shifted to customer loyalty across almost every industry.
Organizations that strongly prioritize execution and expansion net 20% greater ROI than organizations that expend comparable efforts in ideation.