The temptation of a large enterprise is to throw bodies at a problem (like the creation of a new IT-only silo) when what you really need are a variety of perspectives to refine the product experience. A diverse team will work faster and better to address the problem.
Dialexa designs teams for true partnership between hardware engineers, researchers, designers, and business stakeholders. We hire “V-shaped people” who possess a broad range of skills and deep knowledge in multiple areas related to custom product development and transformation. This includes hardware engineers who truly comprehend design, and designers who grasp the intricate demands of engineering. When everyone speaks the same language, teams are more synchronized and less falls through the cracks.
The in-person testing was a gold mine of insights. Our on-site researchers were able to note the robot’s interaction with its environment, the user, and even bystanders. This was crucial in understanding the product’s real-world performance, providing us with context that couldn’t be replicated remotely. One of the most surprising discoveries came from an unexpected audience: children. While navigating an apartment complex, the robot became a sensation, with kids shouting from their balconies, “Hello, robot!” Parents stepped out to see what the excitement was about. This interaction demonstrated the potential for spontaneous brand awareness.
Another example: imagine you’ve developed a cutting-edge wearable device. While remote testers can provide feedback on the interface and usability, only in-person testers can effectively evaluate the device’s comfort, fit, and feel. The sensory feedback from physically wearing the device is invaluable, highlighting why the in-person approach is essential in hardware testing.