If you are a digital product creator, there are two common go-to-market strategies: the traditional sales-led strategy and the comparatively new product-led strategy. Sales-led means the sales team is at the forefront of a company’s operations. Meanwhile, product-led growth places the product at the heart of the customer journey, from initial discovery to acquisition, expansion, conversion, and user retention. Product-led growth seeks to achieve growth by seeking ways to deliver unparalleled value to users.
More and more companies today are seeing the benefits of product-led growth. With Gartner forecasting that 75% of SaaS providers will adopt PLG strategies by 2025, it’s evident that the era of product-led growth is upon us.