Shed the schedule, obsess over value

The product management paradox

A value-based mindset triumphs over traditional approaches to product development. Learn more about how to adopt a Value Champion approach.

Value Champions evolve at scale, outperforming their counterparts with more frequent releases that align with the customer, business, and product needs. Delivering a product isn’t a one and done, it’s an ongoing relay that requires organizations to move with intention while strategically determining their next move.

To stay agile, businesses need Value Champions to assess continuously changing customer and business needs.
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What’s Inside?

Why do Value Champions have such a clear advantage over project planners? Our research reveals three distinct strategies that differentiate them from their peers – strategies that virtually any organization could emulate. Download the report to learn more about the Product Management Paradox.

 

3 Strategies

Our research reveals three distinct strategies that differentiate them from their project planner peers – strategies that virtually any organization could emulate.

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4 Steps

Learn four key steps to delivering value at scale. Value Champions have mastered operationalizing – in a sense,  orchestrating – value.

3 Ways

Tracking value in three ways is key to understanding if your organization is measuring the right values.

Dixie Adams

Managing Partner—Digital Product Engineering, IBM Consulting

Connect with Dixie on LinkedIn

Scott Harper

Founder/CEO, Dialexa

Connect with Scott on LinkedIn

Nisha Kohli

Global Research Lead, IBM Institute for Business Value

Connect with Nisha on LinkedIn
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