Disruptive Car Subscription Model

Cutting edge car subscription platform on-the-go

Global 500 automotive manufacturer with more than two million cars sold each year.

Responding to emerging trends and shifts in the automotive industry, our Client envisioned bringing a new car subscription service to the market.
  • Designer
  • Software Engineer
  • Front-End Developer
  • Scrum Master
  • Quality Engineer
  • Research & Design
  • Software Engineering
Man holding keys in hand approaching a red car

From strategy to execution of platform

Our Client engaged Dialexa to define, design and engineer their platform for this new car subscription service. The Dialexa team worked with key Client stakeholders to define all aspects of this platform. This process started with defining possible personas that should be considered in the subscription service.

The image reflects a customer journey mapping that we did for our client. It walks through the different stages and opportunities within the project.

In order to succeed, you have to know your customers and market

By utilizing empathy mapping exercises, we defined a shared understanding of the  characteristics, pain-points, potential gains, and environmental factors that affect this personas decision to purchase a vehicle subscription service from the Client. 


The platform went from concept to first customer in less than 6 months, and the service led to millions of dollars in new revenue.

Disruption - New Technology

This new technology provided a cutting-edge disruptive car subscription platform for a top luxury automaker.

+100% Customer Demand

This application resulted in higher customer demand for the new service model.

Dollar Sign
$Millions Net New Revenue

The new service created a new revenue stream that the Client projects to be in the hundreds of millions of dollars.


Let’s make it happen.

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