Global 500 automotive manufacturer with more than two million cars sold each year.
Our Client engaged Dialexa to define, design and engineer their platform for this new car subscription service. The Dialexa team worked with key Client stakeholders to define all aspects of this platform. This process started with defining possible personas that should be considered in the subscription service.
By utilizing empathy mapping exercises, we defined a shared understanding of the characteristics, pain-points, potential gains, and environmental factors that affect this personas decision to purchase a vehicle subscription service from the Client.
The platform went from concept to first customer in less than 6 months, and the service led to millions of dollars in new revenue.
This new technology provided a cutting-edge disruptive car subscription platform for a top luxury automaker.
This application resulted in higher customer demand for the new service model.
The new service created a new revenue stream that the Client projects to be in the hundreds of millions of dollars.
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