A global heavy equipment company
Dialexa identified research goals and targeted users for a connected CUT. We conducted empathy mapping to understand the emotional connection of the users with their work. From this, we created a journey map to highlight the opportunities that arise when purchasing, connecting, maintaining, and repairing the tractor.
Dialexa highlighted the value of the electric and connected CUT tractors to the client stakeholders. We identified use cases and created envisioned applications to improve satisfaction and brand stickiness.
Utilizing storyboards, the Dialexa team was able to help the client envision the future of a connected and electrified CUT. We were able to communicate that vision to internal stakeholders for organizational buy-in.
Dialexa validated concepts of the future experience through user research directly with current and potential customers.
Mapping the user journey contextualized the experience and helped expose new opportunities for the client to provide a unique experience.
The resulting artifacts led to increased organizational support. As a result, additional digital and process transformation initiatives were launched.
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