This fintech client is a money transfer app to send money from the United States
The Dialexa team held workshops to map out API integrations and design a solution. The team found a way to repurpose a part of the original frontend we built for the Client in another project.
Once we defined the gold standard, we redesigned the online banking experience to balance simplicity and speed with complexity and nuance. Power customers had the same functionality to control details around their banking, while the average customer completed their tasks more efficiently and satisfactorily. With the new designs in place, we tested the user tasks and compared our results to the previous benchmark. Our results proved the value of simplicity and visual hierarchy.
The new application and platform is a low-cost way to transfer money using a secure cryptocurrency backend quickly. Additionally, the platform enabled faster transaction speed, reducing the required cash in retail centers and creating a safer work environment. By leveraging blockchain, Dialexa was able to help transform its money transfer technology.
Using Ripple-based technology, transfer time was decreased from 3 days to 10 minutes.
The new application was so successful in the first month that it paid for itself several times over.
Using the new application, customers transferred more than a billion dollars in the first month, generating $25 mil in new revenue.
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