The Center for BrainHealth Project™
The Center for BrainHealth approached Dialexa to create a scalable and engaging solution to manage a global research project consisting of more than 100,000 participants.
Using an interdisciplinary team of engineers, UX professionals, and machine learning experts, the team created a foundational data platform with a modern interface for The BrainHealth Project™ – making it entirely more functional in the face of today’s challenges.
The Dialexa team worked closely with statisticians from Center for BrainHealth to create machine-learning powered algorithms for the initial assessments and decreasing time and effort needed to onboard new participants. But that was just the beginning. The first quantifiable measurement of brain health – the Brain Health Index.
The platform evolved to become a patient-friendly portal – providing a personalized user journey, sending and receiving information, tracking progress and deploying various metrics that help track brain health and keep participants deeply engaged.
Since the main focus of the project is to explore the brain’s limitless potential, the cognitive neuroscience research being conducted will ultimately provide a better understanding of how to tap into the brain’s ability to adapt and improve across a lifetime.
With the data collected, the team developed and tested science-based brain training tactics and techniques including the world’s first-ever, holistic measure of the brain’s health and performance: The BrainHealth Index. Ground-breaking yes, but it’s all in a day’s work at Dialexa.
Our work on the BrainHealth Project was recognized in ways we never imagined; not only was it received with the highest praise from our client (our primary goal), but it was also selected as a finalist for Fast Company’s 2021 Innovation by Design.
Creating an online digital data and assessment research study platform to move the onboarding of new participants from paper to a browser/web experience expanded the study’s reach worldwide.
Improving the BrainHealth Index™ based on learnings from the MVP. Richer training content and resources, an integrated scheduling service, data export tools, survey functionality, analytics improvements, and enhanced administrative functionality.
Created a custom machine learning algorithm automating the majority of the scoring work, added virtual coaching, brain healthy habit tracking, and gamification hooks.
Redesign of the interface, introducing enhanced gamification, richer ways of interacting with and understanding your BrainHealth Index™. Development of native applications for both iOS and Android to increase the reach of the project and unlock the ability to combine brain health data with other health data.
The new digital platform allowed the formerly in-person research process to grow and expand, even through COVID, well beyond simply the Dallas / Fort Worth region to anywhere on Earth. Working closely with Center for BrainHealth statisticians, we were able to utilize custom algorithms to perform the initial assessments and decrease time and effort needed to onboard new participants.
Digitalizing and automating workflow created tremendous efficiency and productivity gains.
Developed the first algorithm to measure and quantify a person’s current level of brain health and performance, as well as track improvement over time.
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