Crowdsurf enables anyone to invest in creators: Creators get cash to build their empires; investors get a small cut of everything the creator does.
Dialexa stepped in as a partner, leveraging the prior user research and regulations and using it as a guide for journey mapping, front-end experience, and go-to-market strategy.
Through workshops and user interviews, the Dialexa’s team of product engineers refined the product vision and scope and deepened the target user profiles. Thanks to the prior research done by the team at Crowdsurf, Dialexa had a clear understanding of user needs, and developed prototypes to test and validate a minimum viable product.
As a result, the Dialexa team then designed and developed the technology platform and front-end to support the V1 feature set. We conducted build/buy assessments and designed and developed a technology architecture to support payments and brokerage integrations. Our advanced security technologies were able to manage complex transactions while delivering an engaging and robust experience.
Conducted user research to finalize target user personas/journeys and ultimately refine the product vision by identifying features and unaddressed needs.
The prototypes for user testing enabled the creation of a robust, modern, and intuitive experience.
Developed a modern front-end web app that allows users to easily invest in content creators.
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