A digital fundraising platform
The client came to Dialexa struggling to believe their dream product would ever see the light of day. The donation-collection platform they were using was fully functional but had reached its capacity and was limiting the company’s growth objectives. The UI was stale and product engagement was fading. This challenge presented our team with a unique opportunity to create technology with a truly beneficial humanistic purpose by upgrading the not-for-profit fundraising sector for good.
Our process started with understanding. We set out to understand the users and existing systems and how the current design failed to meet the user and client needs. Once we had all the details, we moved onto synthesizing it into a cohesive picture – bringing all the information gathered together and identifying themes and patterns that helped us reach the desired outcome.
In the next phase we moved into a stage we call Map & Document. This is the point where we take research documentation and generate maps that communicate our findings in a simplified format to guide next steps. This mapping stage includes empathy and journey mapping that gets intimately detailed into the consumer engagement mindset and motivations.
The final foundational stage is our deep UI Audit. We began to review the existing code-base and implementation on component buildout in React. The UI audit reviews all existing code-base and the initial build out begins. Our processes are detailed, but our clients are never left in the dark. This iterative methodology builds our partnership in collaboration for every step of the process.
When the final product was delivered with its state-of-the-art functionality, the CEO nearly fell out of his chair. He soon said that he could have never imagined that this was actually their product.
Today the API is in full swing – delivering more users and a simplified, stress-free interface that facilitates fundraising with ease. The platform’s strength lies in allowing for more growth, better engagement and an optimized format that smoothes out the fundraising process for both clients and consumers.
Aside from the cutting-edge tech advances we made here, the biggest bright spot was found in the partnership aspect of our process. At the onset of the project some stakeholders were skeptical if Dialexa could deliver anything remotely close to their desired outcome. Luckily, we stuck to what we know and trusted our iterative process to deliver.
From our mapping and findings we identified opportunities and structural changes to the UI that would deliver the desired outcome. Working together through these crucial early points forged a partnership that blossomed. The result was an excellent product that far surpassed expectations.
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