Modernizing E-Commerce Platform


Fortune 100 Logistics and Delivery Company

The client sought a product design partner to deliver modern, seamless experiences of their commercial and retail e-commerce print platform while the development team implemented new technology changes with custom software and new solutions and products such as Magento, Mirakl, and Canva.
  • Engagement Manager
  • Designer
  • Lead Engineer
  • Lead Designer
  • Sr Engineer
  • Quality Engineer
  • Sr Designer
  • Research & Design
  • Design Thinking
  • Design Ops
  • Product Strategy

Product-Centric Approach

Dialexa utilized a product-centric approach with the client to deliver customer insights, product visions, and designs and collaborated across the organization with marketing, sales, product, and engineering teams. Close collaboration was vital to delivering new experiences and products to commercial and retail customers.


It was critical to help this customer modernize their tools and processes for the teams to break down work items in the funnel more effectively.

1.1+ Million Monthly Visitors

Our researchers and designers delivered seamless designs to enhance website conversions. The 2024 growth plan includes helping drive monthly visits to 2 Million.

Retired 4 Legacy Products

We decommissioned four aging commercial products and enhanced their customer experiences as we transitioned to the new infrastructure and expanded their partner ecosystem

Enhanced Team Collaboration

The client told us that our leadership on the project helped them collaborate as one team. We were able to bring in the Dialexa Approach to help them refine and improve their processes which aligned the different vendors and teams who began to lean in and collaborating on a unified process and outcome


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