Fortune 1000 software and technology travel company
The Dialexa Research & Design team designed, tested, and built workflows for offerings including ground transportation, baggage insurance, and event management. The team connected customers’ travel data with partner offerings to create a highly optimized checkout process.
The delivery team worked with the Client’s teams to integrate complex data points with numerous 3rd party systems and APIs.
The new marketplace opened up new sources of revenue and provided a better, more cohesive experience for partners and customers. The new workflow kept the customer within the app the entire time and increased conversion click through rates.
Most significant KPI (conversion rate) increased 42% for new customers, exceeding expectations
Implementation of a single purchase workflow, doubled the number of new partners
The intelligent workflow and reduction of steps and data entry points created an easy and effective check out process for the customer
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